Job Description

Creative Director - The Rise Collective

The Rise Collective is a vertically integrated platform operating across media, production, hospitality, real estate, design, and wealth strategy. We're hiring a Creative Director to own and evolve the creative vision across our entire portfolio, spanning luxury vacation rentals, boutique hotels, real estate, construction, lending, and investor platforms.

This is a portfolio-level role. You won't just manage one brand, you'll shape how 13+ companies look, feel, and perform across every touchpoint.

This is an in-office role, with a requirement to work from our St. Petersburg, FL headquarters four days per week.

PORTFOLIO SCOPE

You'll lead creative across the full Rise Collective ecosystem:

Media and Production

• Rise Media
• Rise Production
• The Elliott Caldwell Podcast

Hospitality & Travel

• Roam Hospitality
• Home Team Luxury Rentals
• Paradiso 
• Sand Key Vacation Rentals

Investment & Real Estate

• BNB Turnkey
• Home Team Luxury Realty
• STR Realtor Search

Build, Design & Infrastructure

• BNB Construction

Financial & Wealth

• BNB Lending
• Legacy Wealth Tax 
• Legacy Business Services

Media, Data & Growth

• The STR Report
• The Scale Space

WHAT YOU'LL OWN

Brand Leadership

• Own the creative vision and brand identity across all Rise Collective brands
• Translate business strategy into differentiated, premium brand storytelling
• Ensure consistency, quality, and positioning across every customer touchpoint
• Build and scale brand systems including guidelines, templates, and asset libraries
• Lead creative direction for new brand launches, expansions, and category entries

Content, Social & Distribution Strategy

• Own the content ecosystem across Instagram, TikTok, YouTube, email, and emerging channels
• Define and evolve core content pillars across luxury travel, investment, and lifestyle
• Build repeatable content frameworks that scale across brands and markets
• Partner closely with growth and paid teams to align creative with performance (CTR, ROAS, bookings, leads)
• Continuously refine content strategy based on data, platform trends, and audience behavior

Media, Video & Production

• Own the end-to-end media and production engine across all brands
• Oversee all video, photo, and content production including property showcases, campaigns, and founder/investor content
• Build scalable production systems including shot lists, editing styles, templates, and format libraries
• Develop high-volume content pipelines across multiple brands and markets
• Ensure all creative is optimized for performance, from hook to conversion
• Manage production timelines, vendors, and internal resources to deliver efficiently at scale

Website & Digital Experience

• Lead creative direction across all websites, landing pages, and digital touchpoints
• Ensure cohesive visual identity and storytelling across UX/UI
• Partner with performance and development teams to optimize booking funnels, conversion, and lead flow
• Continuously evolve digital experience to reflect brand positioning and drive measurable results

Team Leadership & Operations

• Build, lead, and develop a high-performing creative team across design, content, and production
• Set creative standards, workflows, and cross-functional operating systems
• Establish clear processes for briefing, production, feedback, and delivery
• Collaborate closely with marketing, operations, and executive leadership to align creative with company priorities
• Drive a culture of speed, quality, and accountability across all creative output

WHAT WE'RE LOOKING FOR

• Strong creative eye with experience in luxury, hospitality, lifestyle, or real estate branding
• Proven experience leading multi-brand or portfolio-level creative
• Deep understanding of performance-driven creative, not just aesthetics, but what converts
• Experience owning a video-first content ecosystem from concept to post-production
• Ability to balance high-level creative strategy with hands-on execution

SUCCESS IN THIS ROLE LOOKS LIKE:

• A cohesive, premium brand presence across all Rise Collective companies
• High-performing social and paid creative that drives bookings and leads
• Best-in-class video and storytelling across hospitality and investment brands
• A scalable creative system that supports rapid growth across the portfolio

If you're a creative leader who thrives in high-growth, multi-brand environments and wants to build something iconic, we'd love to hear from you.

PHYSICAL REQUIREMENTS:

• Ability to work flexible hours and/or extended hours as needed to accommodate client and project needs, as well as team members and projects in multiple time zones.
• Must be able to reliably commute to and work in our St. Petersburg, FL office.

WHAT WE OFFER:

• Employee benefits - Voluntary Life, AD&D, Critical Illness, Accident, Medical, Dental, and Vision insurance benefits
• Child/Spouse benefits - Voluntary Child Voluntary AD&D, Child Voluntary Life, Spouse Voluntary AD&D, Spouse Voluntary Life also offered
• Paid Time Off (PTO): Flexible paid leave for vacation, personal days, and sick time to support work-life balance

COMPENSATION:

Competitive base salary based on experience, with performance incentives and long-term upside tied to portfolio growth and creative impact.

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