Founding General Manager (Hoboken) Job at The Athleticclubs, Hoboken, NJ

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  • The Athleticclubs
  • Hoboken, NJ

Job Description

Overview:

The Founding General Manager (GM) will play a pivotal role in launching and leading our new location, Hoboken. You’re not just opening doors; you’re setting the tone, building the team, and crafting a new community. This role demands a proactive, hands‑on leader who can thrive through change and momentum. You’ll own everything from pre‑opening activations to post‑launch performance, with the opportunity to shape what this location becomes.

Responsibilities:

Pre-Opening Phase:

  • Partner with NSO and Sales to lead presale activations, local outreach, and Run Club or outdoor event execution
  • Hire, onboard, and train Coaches and Community Managers with support from T&D and Operations
  • Drive local lead engagement and support early conversions in partnership with Sales
  • Ensure operational readiness across staffing, scheduling, software systems, inventory, uniforms, and facility set‑up
  • Embody and represent the brand in the local community, from events to early touch points with members

Post-Opening Phase:

  • Own and optimize all studio operations, from financials and labor management to cleanliness and member experience
  • Lead, develop, and manage the studio team — creating a culture of accountability, excellence, and fun
  • Deliver an average of 15 classes per week
  • Maintain a consistent and visible in‑studio presence to support team culture, member engagement, and operational excellence. Participation in team workouts.
  • Track KPIs weekly and make tactical decisions to support retention, referrals, and revenue
  • Foster a thriving member community by ensuring high engagement, consistent programming delivery, and an elevated in‑studio experience

Key Performance Indicators (KPIs):

Pre-Opening:

  • Pre‑Sale Lead Engagement Rate
  • Community Event Execution Score
  • Hiring Completion Rate for Coaches & CMs
  • Launch Readiness Score
  • Staff Onboarding Completion
  • GM Conversion Contribution (tracked separately from Sales)
  • Soft Opening Execution Score

Post-Opening:

  • Studio Revenue
  • Labor % to Revenue (Coaches)
  • Squad Utilization Rate
  • Midday Revenue vs. Target
  • Referral Conversion Count
  • Member Count
  • New Member Onboarding Completion Rate
  • Studio Audit Score
  • Staff Retention (Coach & CM)

Who You Are:

  • A natural leader with experience in studio management, team building, and community development
  • Passionate about our brand and confident leading teams in high-growth, high-energy environments
  • Organized, tactical, and great under pressure
  • Skilled at reading the room, managing people, and juggling multiple priorities
  • 2+ years of leadership or studio operations experience in a fitness, hospitality, or high-growth service environment
  • CPR, First Aid & AED certified (or willing to obtain)
  • Willingness to work non-traditional hours including mornings, evenings, and weekends
  • Ability to lift and carry at least 30 lbs; capable of standing for long periods and moving freely within the space
  • NASM CPT (or equivalent)

Benefits:

  • 4 weeks of PTO/year with immediate accrual
  • 401k
  • Competitive medical / dental / vision coverage - 100% for individual
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Job Tags

Local area, Immediate start, Day shift, Afternoon shift

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