*This is not a role with Forcebrands
*This is a role with a company in the consumer goods space - CPG experience is required
*This role requires 4x a week in office in Austin
This is a defining creative leadership role inside a company at an inflection point — evolving its
brand, scaling its systems, and building a best-in-class in-house creative capability.
The Creative Director is a hands-on, strategic leader responsible for shaping and advancing
the Humann brand across every touchpoint — from concept to execution.
This role oversees the creative direction, storytelling, and design integrity of all brand and
marketing initiatives. The Creative Director will lead a multidisciplinary team of designers, art
directors, writers, and producers to deliver powerful, insight-driven creative work that both builds the brand and drives performance.
They will report directly to the CMO and work closely with the Brand and Integrated
Marketing team , ensuring creative strategy aligns seamlessly with business priorities,
campaign objectives, and go-to-market plans.
Key Responsibilities:
Creative Leadership
● Lead the development of creative concepts, campaigns, and content that strengthen the
Humann brand and connect with consumers emotionally and functionally.
● Translate brand strategy and positioning into compelling creative direction across digital,
social, retail, and content channels.
● Set the creative vision and uphold a high bar of quality, consistency, and craftsmanship
across all outputs.
● Ensure every asset — from an email to a national campaign — is strategically aligned,
compliant, and on-brand.
● Collaborate with growth and product marketing to bring together brand storytelling and
performance-driven creative.
Brand Stewardship
● Evolve and maintain Humann’s design system, ensuring cohesive visual and verbal
identity across all mediums.
● Lead the continuous evolution of brand standards, visual guidelines, and creative
frameworks.
● Partner with product, compliance, and science teams to ensure messaging integrity and
accuracy in all claims-based communication.
● Champion the brand’s aesthetic excellence, pushing for innovation while maintaining
consistency.
Operational Excellence
● Build scalable creative processes in partnership with Marketing Operations to ensure
efficient intake, prioritization, review, and delivery of work.
● Introduce structure and predictability to the creative workflow — improving transparency,
timelines, and output quality.
● Monitor resource capacity and ensure creative priorities align with business goals.
● Leverage data and insights to inform creative optimization and performance
improvements.
Team Leadership
● Inspire, manage, and mentor a team of designers, art directors, and copywriters.
● Foster a collaborative, curious, and high-performance culture within the creative team.
● Partner closely with the Brand and Integrated Marketing team to translate business and
campaign strategies into breakthrough creative ideas.
● Identify opportunities to develop talent, expand creative capabilities, and strengthen
overall team alignment.
Qualifications:
● 8–10+ years of experience in creative roles within brand, marketing, or agency
environments.
● Proven success leading creative direction for high-growth consumer brands.
● Expertise in integrated campaign development, digital-first creative, and brand
storytelling.
● Strong understanding of DTC, retail, and omni-channel marketing.
● Demonstrated ability to lead teams through both concept and execution phases.
● Exceptional design and art direction sensibility; deep understanding of brand systems
and creative production.
● Skilled collaborator who can navigate between creative, strategic, and operational
priorities.
● Highly organized, proactive, and comfortable operating in a fast-paced, evolving
environment.
● Experience in wellness, nutrition, or CPG preferred but not required.
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